Distributor - A Partner - A Brand Ambassador
Who is a Distributor ? - A channel PARTNER? - A Brand Partner? - A Sales Support to company ? - A punching bag for Sales Team & For Retailers ? - A supplier simply supplying goods on behalf of Company / Brand ? In past 5-6 years of Distribution- have observed different approaches of different companies towards their Distributors. It takes time to build a brand or business in General Trade Market. But what it takes more is - “A Strong Distributor Partner” for a company to stand out in Market & Deliver for the Company In return - all a Distributor seeks is “Trust” & “Loyalty” of his Brand he is putting efforts for. But many companies or rather its Sales Persons fails to see this and over a period of time this companies keeps on changing Distributor Partners from time to time. Having said that, when I studied data of various Big Brands, I understood, that : -those companies who have stood behind their Distribut...